The dash is on for digital cameras bloated with more and more megapixels. Should we get sucked in or should we forget these claims that more megapixels mean better quality images?

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In this article I'll endeavor to sell you the value of professional photography and why I consider it could prove invaluable in improving your sales plus improving your brand image.

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Now that film and scanning is all but extinct, I'll explain why Photographers needs to charge a digital processing fee. In this article I'll cover all the facets of the digital photography workflow from capture through to final presentation.

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Got some products you need photographing? In this article I'll introduce you to Clipping Paths and emphasize their many advantages in Pack Shot and Product Photography.

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Ever contemplated why your digital files look flawless onscreen yet once printed often appear dull, lifeless and dogged by unsightly colour castes? In this article I'll focus on the importance of monitor calibration.

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When Choosing The Right Photographer; Insist on Talent First, Technical Know-How Second

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The need for images in every aspect of life or business remains strong for two reasons, photographs do two things, they create a record and they convey a message. When deciding to use an image your conclusion is probably based on a decision that the image will deliver your message or record your subject/activity better than you could otherwise do, or so you hope...

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