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Petr Nikl photographer, Prague |
Professional photographer Petr Nikl, lives and works in Prague, Czech Republic. He deals with advertising, art and reportage photography. Options studio: · Exterior and interior photography (mobile light park) · Processing of commercial and art photography · Reportage and wedding photography · Nude photos and portraits · Product photography to web site · Work with models · Arranged still lifes · Food styling · Professional editing and retouching photographs |
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Choosing The Right Photographer! |
| Date Added: April 27, 2010 06:38:21 PM |
| Author: Michelle d'Eze |
| Category: Suppliers: Other |
When Choosing The Right Photographer; Insist on Talent First, Technical Know-How Second" Foremost Canadian fashion photographer, Serge Beauchemin -- recognized for his style of lightning, his ability to crop at the camera, his sense of artistry -- in a recent interview said " When Choosing The Right Photographer; Insist on Talent First, Technical Know-How Second" There’s an old adage “You can’t make a silk purse out of a pig’s ear”. Nor can you make a great photo by enhancing a mediocre picture with endless hours of Photoshop. The end result will still be an average photo. Moreover, since Photoshop is now so ubiquitous, anyone with a trained eye will recognize a “cooked in the computer” picture. Not that Photoshop doesn’t play a role in today’s technology-oriented commercial photography. It certainly does. But, it should be used judiciously and in a manner that adds a touch of “wow” to what is to start with, a well planned and well shot photo. Don’t be duped by an inexperienced or run-of-the-mill photographer who tries to convince you that getting the results you are looking for is just a matter of a simple, relatively inexpensive photo shoot followed by some technical tweaking. You could be looking at dozens of hours of post production and retouching costs. If, during the initial consultation, you hear the words "We can fix everything in post!" run and don’t look back. When Choosing The Right Photographer, ask yourself several key questions: •Is the photographer's experience right for the job? Don't hire a people shooter to do table-top, or vice versa. And someone with a photojournalistic background may not be able to handle a shot that requires complex lighting. •Is the style right for the project? Don't disregard something creative and unique, but be sure that it fits the project and that the client approves. •How "doctored" are the photos in the portfolio? Online samples might look impressive, but this could be a result of extensive manipulation. Some photographers shoot sloppy and expect to clean it up in PHOTOSHOP. Be VERY careful when using friends or people that offer their work for cheap or FREE because as the saying goes “you get what you pay for”. Remember, the photographs are a reflection of you and your company. Michelle d'Eze, Senior Producer |
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